2018 preview: Your guide to the year's essential industry trends

Mark Sutherland

 #1. FLIPPIN’ EK

Spotify’s IPO has been so long-awaited that it actually headed our list of things to expect in 2017. But now the streaming company has reportedly filed for a private listing in the US, it’s actually going to happen.

That listing is designed to help it avoid some of the Wall Street pressure but, even so, you
can expect its business – and, more importantly, its still-not-profitable business model – to come under scrutiny like never before.

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