As in boxing, so in radio. If reach isn’t the deciding factor, then time often is. And, in an era when networks compete with a variety of other platforms – most notably music streaming ones – for their listeners’ time, it’s no wonder that many of them choose to emphasise their ability to go the full 12 rounds.

Hours, then, rather than reach, are the focus for many in radio land this quarter. Streaming, lest we forget, relies largely on ...