Digital helped the radio star

Coral Williamson

The RAJAR (Radio Joint Audience Research) figures for the first quarter of 2016 are out – and it seems like radio isn’t fading away quietly in the face of competition from streaming services. Reach for all of radio was relatively flat both year-on-year (+0.1%) and quarter-on-quarter (-0.9%), standing at 47.8 million.

Digital’s share of listening – via a DAB radio, DTV (digital television), online or via an app – is up to 44.1% (from 39.6% in Q1 2015). DAB alone ...

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