Shout out to my EXPO: Four must-see panels at this year's MUSEXPO conference

Shout out to my EXPO: Four must-see panels at this year's MUSEXPO conference

1. SONIC UPRISING

MUSEXPO’s Monday morning Global Keynote panel, The State Of The Sonic Union, has become a conference tradition, where heavyweight execs swap insights into the international music biz the way heavyweight boxers trade blows.

Expect pithy soundbites agogo from the likes of Hollywood content player Tracey Trench and Atlantic Records’ Craig Kallman. Radio 1 controller Ben Cooper and moderator/Music Week editor Mark Sutherland fly the flag for Britain.

2. HITMAKERS KEEP ON COMING

MUSEXPO has a stellar line-up of A-list songwriters this year, including The Weeknd/One Direction pensmith Savan Kotecha on the Artist Development 3.0 panel and Diane Warren’s keynote speech. Plus key publishers including BMG boss Zach Katz and Concord’s Jake Wisely will be revealing how they work the hits.

3. CAN WE GET A REWIND?

Few who attended Music Week’s MUSEXPO Europe event in 2016 will forget Craig David manager Colin Lester’s explosive panel appearance as he rowed with digital specialist Sammy Andrews. He’s back on stage in LA on the Global Managers’ Futurecast panel and, while there’s no Andrews this time, sadly, you can probably still expect a few fireworks.

4. SUPER SUPERVISION

Alexandra Patsavas is the queen of music supervision, responsible for such sync show behemoths as The OC, Gossip Girl and Grey’s Anatomy. Death Cab For Cutie owe her big time, and she’ll be revealing all her supervision secrets in a keynote interview with Mark Sutherland.

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