MTV extends Isle Of MTV Malta partnership

MTV extends Isle Of MTV Malta partnership

MTV has announced a four-year extension to its partnership with the Malta Tourism Authority for the annual Isle Of MTV Malta festival. 

Now in its 11th year, the free open-air extravaganza will return to Il Fosos Square on June 27, 2017. 

“We’re thrilled to be back in Malta for the 11th edition of Isle of MTV Malta. The past 10 years have seen the island provide the perfect setting for our biggest summer music festival and we look forward to building on what has proven to be an extremely successful partnership with our friends at the Malta Tourism Authority," said Russell Samuel, VP, creative planning services, Viacom Velocity.

The brand has continued to grow with digital activations, Malta Music Week events and Club MTV collaborations added to both support and build on the brand.

“Our partnership with MTV has contributed over the years to boost Malta’s visibility on the international music event scene and enhance the destination’s appeal to the fun loving generations," added Malta Tourism Authority CEO Paul Bugeja. "We are looking forward to hosting the next editions of Isle of MTV, including a whole music week, an event which has become a major appointment on our ever increasing and varied annual calendar of events.”

Acts at Isle Of Malta 2016 included Clean Bandit, Jess Glynne, Wiz Khalifa and Steve Aoki. Next year’s talent is scheduled to be announced in the coming months.

 

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