This innovative course, developed in close consultation with the industry, has been designed to equip students with the management and marketing skills required to take on the challenges of working in this diverse and exciting employment sector. Solid business, management and marketing skills are underpinned with a detailed understanding of the unique nature of dealing with recording artists and music and entertainment 'product' 

This programme has been designed to give students a broad overview of a wide range of music and entertainment industry activity. Students undertaking the programme can benefit from:

• Regular lecture input from a range of music industry professionals
• The chance to work with the university's in house music label, MC9 Music Ltd
• The Chartered Institute of Marketing (CIM) recognition (leading to credit exemption from certain components of postgraduate study)
• A range of formal and informal work experience opportunities
• Access to purpose-built production facilities - take a virtual tour here
• Opportunities to work within the University's production company: 'INFX Productions'
• Key education and industry partnerships with some of the most recognised production equipment suppliers in the UK and Europe (Sennheiser, Shuttlesound, AC Lighting)
• A student friendly environment with dedicated campus and facilities
• UK and international exchange programmes and study visits
• Highly specialist staff delivering vocationally orientated programmes

Modules:

Year One:

• The Music Industry Environment
• Music Cultures
• Music Management Principles
• Music Production Principles
• DIY Approaches in the Music Business
• Music Industry Issues
• Music Brand Development

Year Two:

• The Music Entrepreneur
• Fan Cultures
• Public Relations for the Music Industry
• eCommerce for the Music Industry
• Research Methods
• Intellectual Property & The Music Industry
• Music Promotion Techniques 

Year Three:

• Music Industry Contracts
• Digital Music Marketing
• Popular Culture: Theory & Debate
• Global Markets, Local Cultures
• Music Brand Strategy
• Strategic Music Marketing
• Dissertation