This innovative course has been designed to equip students with the management skills required to take on the challenges of working in this diverse and exciting employment sector. Solid business, management and entrepreneurial skills are underpinned with a detailed understanding of the unique nature of dealing with artists and the commercialisation of music and creative product. Key features of the course: The Music Management & Artist Development programme has been designed to give students a broad overview of a wide range of music and entertainment industry activity, with an emphasis on Artist Management, A&R Management and the DIY approach.
Students undertaking the programme can benefit from:
- Regular lecture input from a range of music industry professionals
- A range of formal and informal work experience opportunities
- Access to purpose-built recording and production facilities
- Opportunities to work within the University's purpose built production company
- Networking with industry professionals
- A student friendly environment with dedicated campus and facilities
- UK and international exchange programmes and study visits
- Highly specialist staff delivering vocationally orientated programmes
Modules:
Year One:
- The Music Industry Environment
- Music Cultures
- Music Production Principles
- Principles of Music Marketing
- Principles of Music Management
- DIY Approaches in the Music Business
- Music Industry Issues
- Managing Talent
Year Two:
- The Music Entrepreneur
- Public Relations for the Music Industry
- eCommerce for the Music Industry
- Creativity & Commercialism
- Research Methods
- Intellectual Property & The Music Industry
- Music Publishing
Year Three:
- Music Industry Contracts
- Digital Music Marketing
- Popular Culture: Theory & Debate
- Global Markets, Local Cultures
- Music Brand Strategy
- Creative Strategies
- Dissertation.
