7digital has announced details of a restructure of its entertainment portfolio that will see the company consolidate under one brand.
Smooth Operations, Unique The Production Company and Above The Title – acquired via a 2014 merger with UBC Media (Unique Broadcasting Company) – will cease operating as individual brands and come together under the 7digital name.
UBC Media was previously co-founded by current 7digital CEO Simon Cole and Tim Blackmore. Production company Smooth Operations delivers music programming and live events and runs its own record label, Delphonic. It is responsible for the daily production of the Radcliffe and Maconie show on BBC Radio 6 Music and the BBC Radio 2 Folk Awards. Unique The Production Company, which has been in business for more than 25 years, is known for a variety of radio and television shows for BBC Radio 2 (Pick of the Pops, Sounds of the Sixties) and BBC Radio 3 (Jazz Now), while Above the Title specialises in spoken word programming across entertainment and factual genres.
Simon Cole said: “Our radio heritage and creative content is a key differentiator for 7digital - it puts our leading technology platform at the heart of a business which understands the importance of the way content is curated and presented to an audience. Bringing together our creative and technology capabilities under one banner demonstrates our real value to clients, whether they are traditional broadcasters requiring our production skills or companies that need to enhance their digital music services with bespoke content.”
Kellie While, head of 7digital creative, commented: “This is just one of the ways that 7digital is reacting and adapting to a fast-changing industry with evolving – and increasingly demanding - production needs. Combining our production teams and their individual expertise will allow us to take an even more holistic approach to our clients’ briefs and ensure that they have the creativity and innovation needed to keep today’s audiences coming back for more. It is very much a positive move and arguably an overdue one for the company – we look forward to building the 7digital brand further over the coming years.”