Pandora poaches new chief marketing officer from LinkedIn

Pandora poaches new chief marketing officer from LinkedIn

Ahead of the launch of its subscription services, Pandora is beefing up its marketing team with the arrival of a high caliber executive.

Nick Bartle, who will join on October 3 the US music streaming platform as Chief Marketing Officer, comes from business networking site LinkedIn where he served as vice president of member marketing and communications for the last year.

In a statement, Pandora said that Bartle "will bring Pandora’s next chapter to life through compelling marketing and communications as the company gives listeners the most personal music experience in the world”.

“From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear,” said Tim Westergren, founder and CEO of Pandora. “Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world's most revered brands. He is the perfect leader to accelerate Pandora's brand momentum during this transformative time.”

Prior to joining LinkedIn, Bartle was the senior director of marketing communications for Apple for more than four years. Earlier in his career, Bartle held senior roles at BBDO and Goodby Silverstein & Partners.

“I'm thrilled to join Pandora at this inflection point,” said Bartle. “The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”

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