Music tech platform Revelator is launching a new playlist analytics service after the recent launch of its mobile analytics app.
The company is set to demonstrate its playlist analytics and mobile analytics app at Music Biz Convention in Nashville this week, and the prestigious final of this year’s MidemLab - the music startup showcase at Midem in Cannes, France from June 3-6, 2016.
Revelator has developed a data management platform, with a dashboard to monitor individual or multiple tracks and artist playlist performance over time and across countries and cities.
The new Playlist Analytics function is available on Revelator’s web interface and is designed to track playlist activity on both Spotify and Apple Music, with other digital music services to follow.
“We are delighted to deliver another first to market with our Playlist Analytics offering, and honoured to be among the twenty finalists at this year’s MidemLab," said Bruno Guez, Founder and CEO of Revelator. "Playlists are without doubt an essential marketing tool for rightsholders and successful playlist performance has become one of the key influencers of a track’s chart position and revenue-earning potential. The numbers of playlists are rapidly increasing and robust analysis of that data has been limited - until now. The amount of playlist data that rightsholders need to analyse is increasingly problematic to manage, we plan to change all that.
“With more sophisticated analytics in the areas of postcode, audience and social media intelligence being developed, we plan even more music industry firsts this summer. We aim to offer further breakthroughs to our growing client base, delivering deeper insights so they can see the immediate impact of their efforts on the consumption of their music.”