SoundCloud has appointed Holly Lim as its first chief financial officer.
As part of the executive team, Lim will divide her time between the company’s Berlin HQ and its New York office.
In the newly created role, Lim will be responsible for setting SoundCloud’s global financial strategy and leading the finance organisation. She will also help the company create a long-term view around how it maintains its financial health and how it acts on market opportunities as the company continues to grow.
“SoundCloud exists in a world where the competitive context is complex,” said Alex Ljung, CEO and co-founder, SoundCloud. “With the addition of Holly to the executive team, she will guide our financial strategy and help us establish a long term view around how we maintain SoundCloud’s financial health and capitalise on new opportunities for growth.
“Holly has a distinguished track record in financial and business leadership, and brings not only a deep understanding of the dynamics at work in companies with high growth potential, but also a sense of what is needed to scale globally. We are excited to have Holly join SoundCloud’s executive team and lead our finance organisation."
“I’m excited to work with the entire executive team at SoundCloud as a strategic business partner and lead the company’s finance strategy, said Lim. "This new role presents an opportunity to not only help a burgeoning company grow - but develop the company vision and strategy with an entrepreneurial executive team.”
Holly joins from Google, where she led its business operations for the Cloud Platform and Network Operations. Prior to joining Google she held positions at Stetson, Comedy Central, New Line Cinema and Citibank.