Spotify CEO Daniel Ek has announced the streaming service now has more than 40 million paying subscribers worldwide.
The company co-founder tweeted: “40 is the new 30. Million.”
The overall monthly active user number has not been updated, but was last reported as 100m users as of June 20.
Apple Music recently passed the 17 million subscribers' mark, up from 15 million in June, according to Apple CEO Tim Cook.