Spotify has entered into a new partnership with dating app Tinder, in a bid to integrate music into the swiping experience.
The new partnership will allow Tinder users to play their own ‘personal anthem’ from their profile, offering other users a glimpse of their musical preferences. They will also be able to swipe to see which other users share their taste in music.
With or without a Spotify account, users can play previews of other people’s favourite songs direct from their Tinder profiles. And, if they have their Spotify account connected, they’ll see the artists they have in common with each person.
Tinder featuring Spotify is rolling out today in all 59 markets where Spotify is available.