Today, Spotify announced the launch of its latest playlist-curating feature ‘Daily Mix’.
Daily Mix is a series of playlists with “near endless playback” that combines users previous listening habits with suggested new music in line with the listeners music tastes.
With Daily Mix, consumers will tune into a mix of music in continuously updated playlists. Mood-related playlisting will enable the user to choose between an upbeat or mellow selection of songs.
As a consumer’s listening habits change, the Daily mix playlist will update to become more in line with new tastes. Reminiscent of the services current Discover Weekly playlists that formulate every Monday according to user-based algorithms.
In a feature also similar to Spotify’s radio, Daily Mix gives the consumer the option to “ban” a track to remove it from future playlists and a “heart” button to save music to current playlists or collections.
The Daily Mix feature will be included in the latest version of Spotify on Android and iOS and is available globally to all existing users, both free and premium.
New users will be able to access Daily Mix after approximately two weeks of listening.
The new feature will appear on additional platforms soon and follows last month's launch of Release Radar, a weekly selection of the newest releases personalised for the listener. It aims to deliver “all of your new favourite music, without any of the effort that goes into searching for the latest gems”.
By Ewan Wilkie
