Vevo has sharpened up its look with a new logo and more in-depth app experience for users - and more of a focus on curation than ever.
Testing out the app, the biggest difference was the ability to view videos in portrait as well as landscape, with either a zoomed-in full-screen version, or a smaller video that allowed for more browsing and the reveal of a video playlist.
Personal accounts are now more important too, with the ability to set usernames and profile pictures, as well as choosing the genres and artists you like when you set up accounts. As with other ad-based products, adverts were seen as pre-rolls every third or fouth video - not too intrusive, but perhaps there enough to push fans to sign up when Vevo launches its subscription tier later this year.
More original content is set to roll out with the new design, as well as curation from the likes of Rob Copsey (Official Charts), Digital Spy's Lewis Corner and Sian Anderson, with short interview videos such as :60 With Schoolboy Q already available.