'We're taking the gloves off' - CEO Erik Huggers on Vevo's future

Coral Williamson

Vevo’s latest iOS app update, according to CEO Erik Huggers, only represents 1% of the company’s ambition. It’s only 1%, but he can talk at length about every detail of it. “The thinking behind the product was to make it simple, easy to use, easy to navigate. To make it beautiful, and really let the art of the artist shine,” he says. “Every single one those full-bleed images that you see on screen? They’re hand-crafted. 

“There’s a team of people ...

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