features

Hitmakers: Scott English reveals the secrets behind Brandy

There are rumours that Brandy is about a dog, but actually a journalist kept asking and asking me who it was about and I just said that [to get rid of them]. They also asked me ‘Who’s your favourite movie ...

Xtra special: Stars speak out on station's support

BBC Radio 1Xtra has a unique place in the hearts of the artists it champions, as these tributes show... Tion Wayne “BBC 1Xtra has always supported artists like myself. They have undoubtedly been one of the reasons the sound of the streets has been successful on a larger scale and is no longer limited to the underground. It’s a good time to be in the rap scene. Rap saved me, really and truly.” Young T & Bugsey “1Xtra has been supporting us from the jump! From our early beginnings in Nottingham to now, they’re really plug in to what’s hot in the scene.” Nao “I have so much love for 1Xtra, it was DJ Target who gave me my first feature-length interview live on air. We played every song from my second EP. It was an amazing musical moment for me.” D Double E “Radio 1Xtra means a lot to the scene, I remember when all we had was pirate radio. Hearing your tunes on BBC radio felt so rewarding, it made me feel like I had more of a purpose for my fans. Now, some of the biggest artists in world are being played, it’s a great feeling.” Ray Blk “Radio 1Xtra will forever be legendary because they continue to support homegrown talent from the onset. They don’t wait for them to blow up before they co-sign, at 1xtra it’s about talent.” Ms Banks “It was one of the first stations to support me. Whether it was for grime specials with DJ Cameo or a fire in the booth feature with Charlie Sloth, every presenter has always made me feel at home.”

"We'll ensure 1Xtra maintains its track record': Chris Price talks new music strategy

“My ambition in appointing this team was that Target and Sarah would deliver twice the passion, twice the ambition, and hopefully twice the audience! They’re already doing that in spades – just look at the line-up they’ve delivered for 1Xtra Live. “Target’s deep and indelible connection to the culture, aligned with Sarah’s longstanding production and programming experience, make them a dream team who truly embody 1Xtra’s mission to be on the air and on the ground. A sold out O2 Arena speaks volumes about our ambitions for 1Xtra, and I’ve tasked them both with keeping that momentum up well into 2019. “We’ll ensure 1Xtra maintains its track record with new music by joining a DJ like Target, with his innate ability to spot and nurture the best emerging talent, to a passionate champion with a track record like Sarah’s of pulling new artists into the wider consciousness. We’re seeing more and more artists adopting the DIY approach, and this is truer of the 1Xtra lane than perhaps any other right now. “By creating and widening the funnel of opportunity, from first bars on the network to the playlist and beyond, we’ll maintain and build on our reputation for bringing the best, most authentic music to the fore. “We’ve worked hard the past year to dial up 1Xtra’s cultural purpose, forging a deeper connection with audiences, artists and the industry. We’re starting to see signs that this is working for the listener – Q2 saw our highest reach on record for BAME audiences – and this new team will only help build on the A&R role that 1Xtra plays for the artist and label community. Aside from being first on the best new artists and genres, a crucial role that Target and Sarah will play is shepherding them into the mainstream using their deep understanding of how and when to go for the crossover moment.”

'The industry trusts us': DJ Target and Sarah Beaumont reveal ambitions for 1Xtra

subscribers only

Songs in the key of ATV: Inside the world's No.1 music publisher with Guy Moot, Brian Monaco & the legendary Martin Bandier

EU! Outside! Now! Why the Copyright Directive battle is the biz's wake-up call for Brexit

MUSIC WEEK NEWS

Show More
Loading
subscribe link free-trial link

follow us...