Lyor Cohen's new venture, 300, is taking shape, after revamping its website and hiring 16 staff members for A&R, marketing, promotion, business affairs, and art.

The label is focused on new artists and content - its website currently features an Instagram reality video series, Signs of the Times, following up and coming artists. The first episode is centered around LA artist Javier Matias.

Amongst the 20 signings to 300 so far are Voice singer Jacquie Lee, songwriter Eric Bellinger ...