Music streaming service Pandora has piloted a new feature which allows artists to send personalised messages to fans. 

Titled Artist Audio Messaging, it will enable acts to target their audience through a new medium, announcing new tours, releases and context on particular songs via Pandora's online streaming.

The new feature was unveiled at the Code/Media and athough only a handful of performers, including Lenny Kravitz, are currently involved, Pandora plans to roll out the service to more artists in future, ...