We’ve all been guilty of distilling the streaming market down to one particular outfit with a careless slip of the tongue.

How many times have you referred to ‘the Spotify debate’ when the Swedish-born company is just one of many streaming platforms around the world – all with their own impact on the landscape?

Or perhaps you’re an artist that still feels it necessary to lament streaming revenues, so you shake your fist at Spotify - later realising you should ...