Buma Rocks' Mark van Schaick: 'My dream is to make it a European thing'

Murray Stassen

Until about three weeks ago, when I thought of Holland and music, I didn’t instantly think of rock or metal. Having attended Amsterdam Dance Event, the first thing that usually came to mind about the country’s music scene was dance.

The reason that I associate Holland and dance music is not only because some of the world’s biggest producers and DJs come from there, but because ADE has such a striking visual identity, expert branding and well-executed conference programme that ...

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