Inside Coldplay's A Head Full Of Dreams campaign

Mark Sutherland

Coldplay’s status as Music Week’s Artist Of The Year 2016 is, of course, indisputable. But what about that more nebulous title, sought by bands since the dawn of rock’n’roll, but never one that can be definitively seized: The Biggest Band In The World?

The beauty of the appellation, of course, is that it’s hard to pin down exactly what constitutes bigness, especially in the modern age. But, whether your metric is album sales, track streams, ticket sales or social ...

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