Syco's Simon Gavin on the enduring power of The X Factor

James Hanley

The X Factor remains “the one show that breaks artists”, according to Syco's global head of music Simon Gavin.

Gavin, former MD of the A&M and Verve labels, spent 18 years with Universal, signing the likes of Duffy, Ms Dynamite and Daniel Bedingfield, prior to making the switch to Syco in 2012.  

“We approach people like artists - we don’t treat them as just contestants,” he tells Music Week. “Simon owns a record label and his interest, above and ...

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