Geoff Travis’ name is, of course, synonymous with Rough Trade. He founded the original West London record shop and the iconic label and distributor. He still runs Rough Trade Records, now under the protective umbrella of the Beggars Group, and the management arm, in partnership with Jeannette Lee.

But he’s has no involvement in Rough Trade Publishing since it rose from the ashes of Rough Trade’s receivership in 1991. Now, however, he and Lee are back at the publishing company ...