WeGotTickets is an odd name for a paperless pioneer. I guess WeNotGotTickets would have far too negative connotations. EverythingButTheTicket, maybe? Again, possibly a bit of an iffy message.

Perhaps the aim was to provide instant reassurance to a generation of gig-goers used to pieces of paper being the only way to gain access to a venue: What’s the one thing our customers will worry about? Where’s my bloody ticket. Right, in that case…

In fact, the firm was born (without ...