Video star: Meet Sony's promo video supremo Mike O'Keefe

George Garner

When it comes the art of music videos few, if any, could rival the body of work amassed by Mike O’Keefe.

From Manic Street Preachers via Leona Lewis, Will Young, One Direction, Calvin Harris and Little Mix, he has racked up countless accolades, including four consecutive BRIT Awards Best British Video gongs and numerous MTV Music Video Awards, including Video Of The Year for Jamiroquai’s groundbreaking, or rather groundmoving, Virtual Insanity clip.

A 22-year veteran of Sony Music, he started ...

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