Artist services: 'Artist input is key to ensuring true fan engagement'

Tom Pakinkis

Although the artist services model is certainly not new, it’s only in recent years that its popularity has increased dramatically. Not only are more artists opting to ‘self-release’ through their own outfit with the help of companies rather than signing a royalty-based contract, but the number of businesses that are offering a la carte service menus from which such artists can choose has increased as well. Today, all three majors have their own artist services offerings and work in ...

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