BeatWoven and Warner Music UK collaborate for David Bowie-inspired Harrods' Art Partners project

BeatWoven and Warner Music UK collaborate for David Bowie-inspired Harrods' Art Partners project

 

Award-winning woven art label, BeatWoven, have today (March 30) announced that they have partnered up with Warner Music UK’s innovation lab, Firepit Tech, to produce a bespoke piece of art inspired by David Bowie’s Let’s Dance.

The artwork, created using pioneering sound technology that acts as an instrument to translate and reveal the geometric patterns created by the beats and sounds of Bowie’s classic, will launch exclusively as part of Harrods’ Art Partners celebration at the Knightsbridge store this April.

Speaking about the project, Nadia-Anne Ricketts, founder and artist of BeatWoven said: “The BeatWoven x Warner Music UK Let’s Dance collection is the first time that we’ve worked with a record company. I chose this particular song because it resonated with me the most due to my previous career as a professional dancer. This was also the ultimate song that took Bowie into the music mainstream globally which is why I’m so honoured to have been given this opportunity. I’d like to thank Warner Music’s innovation lab Firepit Tech and the Bowie Estate for helping to make this possible.”

Emmy Lovell, VP, digital, WMUK added: “Firepit Tech can fast-track the development of start-ups in a range of ways, such as providing investment and access to Warner Music's world-class catalogue as well as giving expert advice on how best to work with rights holders. It's exciting to see that come to fruition in this collaboration. David Bowie was a true pioneer and we're proud to help find new ways to preserve his legacy and, at the same time, support a new generation of new creators.”

 

 

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