Big Machine Label Group (BMLG) has announced PublicVine as the technology provider powering their branded streaming media platform, Big Machine TV.
As the first label-operated streaming media platform, it is set to pave the way for a shift in the music industry. With PublicVine acting as its platform-as-a-service technology provider, BMLG has launched a full-featured media platform for their videos, live streaming, behind-the-scenes experiences, and other unique content.
Big Machine TV is currently available worldwide on laptop, mobile web, and in both the Android and Apple app stores. By utilising PublicVine’s PaaS technology - which doesn't require clients to posses technical know-how because there’s no API or SDK to integrate - Big Machine TV plans to offer immersive digital experience for fans of BMLG’s artists including Taylor Swift, Reba, Florida Georgia Line, Thomas Rhett and Rascal Flatts.
Speaking about the collaboration Big Machine Label Group President/CEO Scott Borchetta said: “It’s important for us at Big Machine to super-serve our fans and PublicVine’s technology allows us to get our artist content to the fans faster, no matter which device they use.”
Nam Mokwunye, founder and CEO of PublicVine added: “Label-operated platforms like Big Machine TV represent the future of streaming music and we’re excited about the potential. BMLG is an ideal client with whom to work, so we’re honoured to power Big Machine TV with our MusicPaaS technology.”