BMG US has named Alex Flores as its senior vice president of marketing, commercials, film and television.
In her now role, Flores will oversee the firm’s marketing teams in New York and Los Angeles. Previously vice president, film and TV marketing, she will continue to be based in Los Angeles.
Since joining BMG in March 2012, Flores has nurtured key relationships in the industry, developing opportunities for the firm’s roster of artists, while building a marketing team to provide best possible service to both BMG’s sync and artist clients.
Flores and her team have procured syncs for artists across multiple songs such as The Rolling Stones’ ‘Gunface’ (Jerek Deter Remix), Nirvana’s ‘Smells Like Teen Spirit’ and The Kinks’ ‘You Really Got Me’ Flores and her team have also been responsible for new and developing releases with artists, such as PJ Harvey, Graham Candy, LP, School of Seven Bells, Fahrenhaidtand Samsaya.
“I am extremely grateful to BMG and its continuous support,” said Flores. “It is rare to work in an environment where individuals are empowered in every aspect of their careers and have the freedom to be as creative and innovative as they choose. I am excited to be a part of BMG as we continue to grow as a twenty-first-century global music company.”
“Alex has greatly contributed to BMG’s ever-expanding presence in the advertising, film and TV worlds including powering the Superbowl commercials with an impressive six spots,” said Patrick Joest, executive vice president licensing and marketing, international. “She is passionate about pairing music with visuals to create unforgettable moments.”