Atlantic Records UK has appointed Caroline Dollimore as its new director of publicity.
In the newly created role, Dollimore will oversee the strategic direction for all artist publicity campaigns on Atlantic’s roster. She was previously head of entertainment at international agency Purple PR, where she served for nine years.
Reporting to Atlantic Records UK general manager Mark Mitchell, Dollimore will take up her new position next month.
“We really wanted someone who has an excellent grasp of the modern PR ...
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