Archie Davis has been named SVP, marketing, RCA Records. In addition to his appointment, RCA entered into a new JV label with Davis called Six Course Music Group.
As SVP of marketing, Davis will oversee campaigns and support artists with creative resources to grow their brands and careers.
Davis is also the CEO of Six Course Inc, a creative agency and production company. Six Course Music Group will be based within the agency as an imprint for Davis to discover, sign and develop artists in partnership with RCA.
Davis said: “I couldn’t be more excited to join RCA and to bring a home to Six Course Music Group. The incredible staff of executives and artists at RCA have been leading the way, shaping culture at every turn with their mix of established stars and developing new, cutting edge talent.
“Alongside Peter Edge and John Fleckenstein, I look forward to the label being a destination where all parts of entertainment come together authentically to have the biggest impact and as a place where artists are comfortable and happy to call RCA their home.”
Peter Edge, chairman & CEO, RCA Records, said: “Archie Davis is an undeniable force in the music industry and we are lucky and excited that he has decided to join and bring his label to RCA. His passion to find young talent, marketing acumen, and extensive relationships both within the music industry as well as the broader entertainment industry is what makes Archie an outstanding executive. I know he will only enhance RCA by bringing in hot new talent and delivering top tier marketing campaigns.”
John Fleckenstein, co-president, RCA Records, added: “We have admired Archie’s work for some time and are thrilled to have him finally join the RCA team. His unique blend of great ears, exceptional taste and savvy market awareness make him a next-gen marketer and a rising power player in our industry. I am confident Archie will make an immediate impact within our already formidable marketing team and help our drive to be the most artist-centric, creative and successful label in the business.”
Davis and his Six Course team’s recent campaign for the international fast food company, Wendy’s, featured a five-track mixtape. The project has won nine Cannes Lions awards and four Clio awards including a Grand Prix. Since its debut, We Beefin? has had over a half billion social media impressions, and delivered Wendy’s a charting album on iTunes.
Prior to joining RCA, Davis was SVP of urban marketing at Interscope Records where he oversaw campaigns for Top Dawg Entertainment’s Kendrick Lamar, Schoolboy Q, Eardrummers, Rae Sremmurd, Mike Will Made-it, Rich The Kid as well as the Black Panther soundtrack.