Island Records enters partnership with gaming company Multiplay

Murray Stassen

Island Records UK has signed a three-year deal with gaming company Multiplay, which will see music and talent from Island and the broader Universal Music UK rosters integrated into all future Insomnia video gaming festivals.

“I was first introduced to Insomnia Festival last year when listening to a talk by Multiplay’s founder (Craig Fletcher) and was staggered by the stats presented, the number of festival attendees, the demographics, the propensity of this audience to purchase music and the wealth of ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...