'It is important that we have a leading team in France': AWAL appoints Delphine Ferre marketing director

'It is important that we have a leading team in France': AWAL appoints Delphine Ferre marketing director

AWAL has hired Delphine Ferre as marketing director, France. Based in Paris, Ferre will oversee international artist marketing and strategy for AWAL artists and labels.

Kobalt’s record label has been expanding internationally and recently opened an office in Canada.

Lonny Olinick, AWAL CEO, said: "We are committed to providing the best global services to help our artist and label partners take their businesses to the next level. We are continuously investing in the best team in music and hiring an executive at the calibre of Delphine clearly demonstrates this commitment."

Paul Trueman, GM UK & international, AWAL, added: “As AWAL continues to grow, it’s important that we have a leading team in France, which is one of the most robust music markets we’re working in. It’s crucial that we invest in strong leadership and Delphine embodies that perfectly. She is highly respected in the industry and has a proven record of success. We are thrilled to have her join our team and are beyond confident in her ability to support our artists and label clients in France.”

Ferre has more than 20 years of music industry experience. She recently spent three years as global vice president, artist marketing at Deezer. Sulinna Ong has also left the streaming company’s artist marketing leadership team.

At Deezer, Ferre oversaw relationships with labels and managers, playlists strategies and content creation. Prior to that she was the international marketing director at Columbia Records and worked with artists such as Beyonce, Pharrell Williams, Kasabian and MGMT. She started her career in music at Sony Music as a project manager.

Ferre said: “I am excited to be joining AWAL because it is a perfect mix between a major organization, an indie label and a tech company - all while embodying what the future of the industry looks like.”

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