Laura Swanson has joined Warner Bros Records as EVP, media & strategic development. Her appointment is effective January 22.
She will oversee media strategy for Warner Bros’ roster of artists, as well as play a key role in company and executive initiatives.
It marks the first major appointment by WBR co-chairman & COO Tom Corson, who recently started at the label.
“I am thrilled to join Tom Corson and the amazing Warner Bros Records’ team in this new adventure,” said Swanson. “With Tom’s leadership, expertise, creative genius and proven track record combined with the label’s new artistic vision and all the amazing artists who call Warner Bros home, I predict magic is on the horizon. I truly appreciate Tom for bringing me on board and look forward to next week’s electrifying Grammy celebration and many successful years at Warner Bros Records.”
Corson added: “Laura is one of the most admired and experienced communications execs in our business, with outstanding relationships throughout the artistic and media communities. As our industry continues its rapid evolution, the media landscape is constantly shifting, and Laura has always taken the lead in placing her artists and her labels at the forefront of the most innovative avenues of exposure and development. Our working paths have crossed twice during our careers, at A&M and later at Arista, so I am especially happy to welcome her to the Warner Bros. team at this exciting time in the label’s history.”
Laura Swanson was previously EVP, media & strategic development at Epic Records, a post she had held since 2014. She worked closely with artists such as Travis Scott, Future, DJ Khaled, Meghan Trainor, Fifth Harmony and Camila Cabello. She previously spent 10 years at Island Def Jam.