Warner Music UK chairman and CEO Max Lousada has told Music Week that the company’s new creative hub will help transform the major into “a story-telling company”.

Warner last week launched The Firepit, which comprises a recording studio, creative content agency and technology incubator. The name was inspired by the tradition of sitting around a campfire discussing ideas.
“We want to tell stories about our artists,” said Lousada, “And sitting round a firepit is a great place to tell those ...