UMG chairman and CEO Lucian Grainge has spoken out in favour of paid subscriptions, saying that "ad-funded on-demand is not going to sustain the entire ecosystem of the creators as well as the investors."  

In conversation at Recode's Code/Media conference yesterday (Wednesday, February 18), the chairman said that they want to "accelerate paid subscription". Expressing a need for experimentation, Grainge pointed to UMG's new windowing deal with video subscription service Vessel, also announced at the conference.

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