New Warner imprint Black Diamond hailed as 'environment for artists to flourish' by label head

New Warner imprint Black Diamond hailed as 'environment for artists to flourish' by label head

 

Warner Music UK (WMUK) has announced the launch of a new label imprint called Black Diamond Records. The label, which was originally launched by David Olusegun and co-founder Derek Edmund Ojofeitimi, has joined the Warner group after partnering with Atlantic Records UK on the signing of rising star Mullally.

After discussions with Atlantic chairman and CEO Ben Cook and Warner Music UK chairman and CEO Max Lousada, Olusegun said that both parties agreed that the major would make a suitable home for Black Diamond as a whole. Olusegun has said that while Black Diamond Records is open to signing established acts, the core focus will be on nurturing new talent from the earliest stages of their career.

“Our ethos from the very beginning was developing artists,” Olusegun said. “We want to create an environment for artists to flourish and work on all aspects of their career, from music to branding, and making sure they are good human beings as well, because when they become bigger they become role models for millions of fans.”

Commenting on the new partnership, Max Lousada, chairman & CEO, Warner Music UK said: “We’re always looking for the brightest and most creative talent to work with throughout the Warner Music family. That’s why David and Derek are a great fit. They’re natural A&Rs who have a strong understanding of what it takes to develop and break artists in today’s environment.”

You can read our exclusive interview with David Olusegun in the new issue of Music Week, out now.

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