Jenifer Mallory has been promoted to EVP, international, Sony Music Entertainment.
Mallory will continue to lead international marketing campaigns for artists signed to Sony Music in the US and focus on priorities for American labels internationally.
Based in New York, she oversees an international team based in both New York and London, covering project management & promotion, international digital marketing and sales. Mallory reports to Rob Stringer, CEO, Sony Music Entertainment, and Sony Music’s US-based label heads.
Stringer said: “Jenifer has been heavily involved in the global success stories of many artists over recent years, and has built a fantastic international marketing division for the US labels. In addition to these responsibilities, she has also been involved in helping shape our wider global strategy meetings and communication, so this promotion is fully deserved.”
Since 2015, she has served as SVP, international, Sony Music Entertainment, where she has played a leading role in worldwide marketing campaigns for artists including Harry Styles, Pink, Camila Cabello, Khalid and the Chainsmokers.