Universal Music Group secures strategic distribution deal with Empire

Universal Music Group secures strategic distribution deal with Empire

Universal Music Group (UMG) has announced a multi-year global agreement with San Francisco-based independent music company Empire.

The deal will see Empire provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network.

Under the agreement, UMG and Empire will work together on select artist projects from UMG’s labels that will benefit from Empire's approach to distribution, digital sales, promotion and marketing.

Founded in 2010 by Ghazi Shami, Empire has provided distribution, label services, and promotion for singles and albums by artists including Anderson Paak, Xxxtentation, Cardi B (pictured), Kendrick Lamar, Dram, Fat Joe & Remy Ma, Migos, Shaggy and Snoop Dogg.

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