DHP Family’s alt.tickets service is relaunching with a new brand and an improved customer focused service offer.
Alt.tickets was set up in 2000, primarily sell tickets for DHP events, operating from the box office of its flagship venue Rock City in Nottingham.
The platform has gone on to sell tickets for external promoters across the country such as Live Nation, Kilimanjaro, AEG Live, SJM Concerts, Eat Your Own Ears and Bird On The Wire, as well as providing a white label service for venues such as Manchester Cathedral. It reached the milestone of selling more than 1 million tickets by the end of 2015.
DHP Family owner George Akins said: “Established primarily to sell tickets for DHP Family events, alt. tickets has expanded massively over the past 15 years in parallel with our significant growth as a leading national promoter. We’re looking to grow the ticketing operation even further by investing in the customer experience.”
The new platform will deliver a more user friendly and mobile responsive interface as well as a new look, bringing the brand in line with DHP Family. Customers will be able to set up an account to ensure a faster booking process; enjoy regular blogs and benefit from an intelligent mix of exclusive offers, competitions and pre-sales rewarding customer loyalty.
The site goes live on Monday, August 15.