A joint venture between Live Nation and Middle East-based media and entertainment company ELAN Group is to operate two arenas in Qatar.
The JV – ELAN Live Nation – will run the 15,300-capacity Lusail Multipurpose Arena in Lusail, and the 7,700-capacity Ali Bin Hamad Al-Attiyah Multipurpose Arena in Al Sadd after being appointed by the Qatar Ministry of Culture and Sports.
ELAN Live Nation will provide arena management, promotional, managerial, and facility maintenance support services for both venues, which will host an array of live events, bringing new entertainment experiences to Qatar.
“Live Nation, in partnership with Elan Group, will bring global experience in venues, live events and ticketing management to ensure the venues embody the highest of operational and production values,” said Live Nation Middle East MD James Craven. “There is also a great opportunity to grow the Qatari venue management industry and develop local talent within the business.
"We see huge potential in the Qatari market and will work with local and regional promoters to ensure the venues are suitable for a wide variety of new and exciting content. In particular, the family entertainment business is developing fast in the region and having such high class venues suitable for hosting content will enhance the entire experience for the local audience."
Live Nation has staged events in the region such as Dubai Music Week featuring Jason Derulo, Ellie Goulding and Thirty Seconds to Mars, while ELAN Grouphas executed flagship events including Qatar Motor Show, Doha Jewelry & Watches Exhibition, and Cityscape Qatar.
“We are confident that our solid experience, combined with Live Nation's expertise in the live events industry will take entertainment in Qatar to a new level,” added Jaber Al Ansari, group CEO at ELAN Group.