Live Nation and Yahoo have partnered to live stream a concert every day for a year via the news website.

Starting later this summer, 365 events from “emerging acts and arena-sized Grammy winners” will be shown online.

Kellogg has been announced as the program’s first sponsor.

Discussing the venture, Yahoo’s chief marketing officer Kathy Savitt said: “There’ve been a lot of attempts in the past to launch events online in more of a one-off or episode nature.