MTV has announced that London will host the 24th annual MTV EMAs 2017.
Celebrating the year’s music highlights and featuring some of the world’s biggest artists, the MTV EMAs 2017 will be held at The SSE Arena, Wembley on Sunday, November 12.
“London is arguably the world’s musical epicentre and it’s both a huge privilege and opportunity to bring the MTV EMAs 2017 to the UK’s capital city,” said David Lynn, CEO of MTV’s international parent company, Viacom International Media Networks. “The EMA creates an incredible buzz wherever it lands it; that will be amplified tenfold in London.”
Mayor of London, Sadiq Khan, added: "After two decades away, the MTV EMAs are returning to electrify the greatest city in the world once again. It promises to be an absolutely incredible evening, featuring some of the globe's top artists and watched by millions. London is the natural city to host one of the greatest musical shows on earth – with our exceptional musical history, wealth of creative talent and outstanding venues – we're the entertainment capital of the world. Whether you're a musical superstar, Londoner or visitor to the city – London is open to entertain you!”
Bruce Gillmer, who executive produces the MTV EMAs and is EVP, talent and music, MTV International, also said: “The MTV EMAs are one of the biggest and most unforgettable nights in music globally. We anticipate this year’s event in London will be even bigger and louder than ever before. The city’s incredible musical heritage along with the local fan's robust energy will undoubtedly make this one killer show."
“Everyone at the venue and the wider AEG team are delighted that London's first EMAs in 21 years will be at The SSE Arena, Wembley,” John Drury, VP and general manager of The SSE Arena, Wembley commented. “It's fitting that the world's leading music brand will be working with one of the world's most iconic venues. Wembley's intimate atmosphere will no doubt help to create more special EMA moments and we can’t wait to welcome them here.”
First held in London in 1996, 2017 will mark the sixth time that the UK has hosted the awards, with previous host cities including Edinburgh (2003), Liverpool (2008), Belfast (2011) and Glasgow (2014).