Pandora is rolling out new live features in its app, including concert recommendations, show reminders and easy access to tickets.
Using Ticketfly, which it acquired in October last year, when shows are announced or tickets go on sale, users will be notified via push notifications on their phone and feed alerts in their Pandora app.
Live events will be recommended based on users’ listening profiles, with a concert digest email going out on a regular basis. ‘Hardcore fans’, according to Pandora, may special offers in those emails.
“Pandora is redefining the music experience, and that includes live events,” said Tim Westergren, founder and chief executive officer of Pandora. “There’s nothing like the magic of a live show, and there’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events.”
Last week it was reported that Pandora had rejected an acquisition offer from SiriusXM radio parent company Liberty Media.
