Piu Entertainment and Selladoor Worldwide have announced a joint venture in the UK and Eastern Europe.
Renowned for its national and international touring theatre productions such as the Flashdance and Footloose musicals, Selladoor will move into co-presenting live entertainment and music with Istanbul and London-based promoter Piu.
The collaboration will see the two organisations pull together their respective international offices in Bangkok, New York, London, Ankara, Dubai and Istanbul to create a foundation for launching and touring high quality entertainment globally.
Cemil Demirok, CEO of PIU Entertainment, said: “In 2017 we opened our London office in order to bring internationally renowned artists to UK audiences – many for the first time - and to create a strategic presence on the global stage of entertainment production. In developing the next stage of our plan to widen entertainment opportunities for world audiences, we are delighted to be partnering with Selladoor Worldwide. Together we plan to create pioneering festival opportunities, unique concert experiences, permanent and high-quality productions in music and theatre and much more.
"Selladoor is also a young company having been formed just 10 years ago by its founders who were all at LIPA together – we at PIU share their boundless enthusiasm for live performing arts, for a wide slate of entertainment and a love of music, theatre, new writing, and performance. We look forward to working with them and will be announcing out first productions very soon.”
Founded in Istanbul in 2012, Piu opened a London base in 2017 and has staged shows by artists such as Isabelle Huppert, David Helfgott, Ara Malikian, Andre Rieu and Idil Biret. Through its partnership with Selladoor, which tours its UK productions internationally, Piu will be able to expand its family entertainment and theatre output on a global basis.
Selladoor executive creative producer David Hutchinson said: “As we continue to explore the richly diverse theatre markets around the world, we are extremely fortunate to have PIU Entertainment provide excellent knowledge and experience into new regions that Selladoor Worldwide have not yet ventured. As well as expanding the locational opportunities for our productions, we are particularly keen to diversify our offering into non-theatre entertainment and move into live music and non-traditional theatre spaces.
"Selladoor Worldwide currently produce exclusively musicals, plays, and family theatre, and are novices in the music event industry so we are thrilled by the opportunity our joint venture with Piu Entertainment offers.”
Pictured (L-R): Cemil Demirok (CEO, Piu); Basar Sen (Piu managing partner); David Hutchinson (Selladoor executive creative producer); Phillip Rowntree (Selladoor executive commercial producer).
PHOTO: Rezzan Alturk, Kali Production Company