Live Nation is collaborating with Samsung Electronics America to broadcast Coldplay’s A Head Full Of Dreams Tour in virtual reality for the first time.
Fans across more than 50 countries will be able to use their Samsung Gear VR to tune into the band's show at Chicago’s Soldier Field on August 17. They will need a Gear VR headset with a compatible Samsung smartphone in order to access the stream. A concert replay will also be available on Samsung VR for a limited time.
“Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360,” said Michael Schmier, vice president of content and services, Samsung Electronics America. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before."
Kevin Chernett, EVP global partnerships and content distribution, Live Nation, added: “Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May. We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are.”
By Zoë MacLellan