Ticketmaster has announced the launch of ticket resale marketplace Seatwave in Finland and Sweden.
Live Nation-owned Ticketmaster, which acquired Seatwave back in 2014, now has secondary ticketing operations in 16 markets including the Ticketmaster Resale platform in Australia, GET ME IN! brand in the UK, and TM+ and TicketsNow marketplaces in North America.
Ticketmaster International president Mark Yovich (pictured) said: “As the demand for resale tickets grows globally, the launch of Seatwave in Finland and Sweden enables us to provide more fans with the safest and most secure resale platform available.”
The company said all tickets come with a fan guarantee, protecting customers "in the unlikely event that anything goes wrong with a purchase".