Live Nation-owned Ticketmaster has increased its presence to 30 countries with the acquisition of Poland and Czech Republic-based ticket agent, Ticketpro.
Ticketpro was launched in the Czech Republic in 1992 and has since developed its software and business across Central Europe and licensed its TicketSoft software in other international markets including Hungary, Chile and Belarus.
The acquisition offers Ticketmaster the opportunity to extend its international ticketing business activities into another key Central European market within the Czech Republic, as well as complement the development of its existing business in neighbouring Poland. Ticketpro is a leading and established player within both markets processing and retailing over one million tickets.
“The live entertainment industry continues to flourish. There are more events taking place and artists on the road than ever before, coupled with increasing demand from fans across the world,” said Ticketmaster international president Mark Yovich (pictured). “Acquiring Ticketpro enables us to better service our clients in Central Europe, while providing a world class service to the many fans in these countries.”
Ticketpro CEO Serge Grimaux added: “Having started our business in the Czech Republic, Ticketpro has established a proven track record in Central Europe and many emerging markets around the world. Combining this with Ticketmaster’s global scale and reach will ensure that Ticketpro continues to provide an even better experience to its current fans, while attracting considerably more.
"This is an exciting time for the business and the live entertainment industry in this part of the world. For me, it is the end of a ticketing journey which has lasted over 25 years."