Ticketmaster will be working with UK promoter Lock N Load to provide Paperless ticketing for charity event Rave for Refugees.
Rave for Refugees will take place across two nights at London’s Electric Brixton in December, with all proceeds going to the Help Refugees Choose Love campaign.
The ticketing giant will be implementing its ticketless entry technology to eliminate the resale of tickets, and ensure all proceeds go directly to the charity.
The technology sees fans use their credit or debit cards in place of a ticket. The cardholder will be required to present their card and photo ID at the point of entry with their party. Ticketmaster will also prevent listings of tickets on their resale marketplaces.
Andrew Parsons, managing director, Ticketmaster UK said: “Ticketmaster has the technology available to allow any event organiser to create and control their own ticketing strategy. So we are very happy to be working with Lock N Load on these club nights, implementing our proven Paperless ticketing technology to ensure all proceeds from ticket sales go straight to Help Refugees, a charity we’re very proud to support.”
“Our number one priority for the Rave for Refugees club nights is to raise money and awareness for the Help Refugees cause,” said Lock N Load in a statement. “Working with Ticketmaster, we are able to ensure we are doing everything in our power to stop the resale of tickets and ensure every pound a fan spends on a ticket reaches the Help Refugees team.”
By Ewan Wilkie